Have you considered Yahoo advertising?

Yahoo Search advertising is a big market according to Zac Johnson who makes around $300k per month as a publisher on Yahoo Ads.

But how effective is Advertising on Yahoo Search?

Well I believe it should never be under estimated…What I really like about Yahoo search advertising is that when you set up your campaign it straight away gives you suggested keywords and search volume for the month based on similar keywords you choose.

Yahoo is steadily gaining momentum in the amount of hits it gets and although Google still dominates and covers the majority of searches at 62.6%, Bing at 12.7%, Yahoo covers 18.9% (Updated on August 2010) which is a lot of potential search engine traffic to promote your business.

So if you have not yet dabbled with Yahoo search advertising, I suggest you give it a try. At least take advantage of their free credit offer.

Try it out with $25 Free Credit!

They are currently giving away a $25 free credit voucher to get you familiar with it and see how well it does for you. Be sure to let me know how you go and if I can help you with anything once your campaign is set up.

Oh and don’t forget – One thing that is also good when measuring your success is a program called Market Samurai. They now offer tracking for Yahoo, so you can now also monitor your performance based on competition.

Good Luck!