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Google is one of the most talked about search engines in the world now. It has been doing great since the first time they launched their search engine. Now, Google is not only the world’s number one search engine ever, it’s also the industry leader in most internet technology platforms right through to gmail and google wave.

What makes people love Google is their continual innovation? It looks very simple to me and to all of us compared to Yahoo and Bing, but yet they bring out the most relevant results. But what about Google? What makes them so special even if they are simple? How could they attract most people on the internet right now, and what are the most popular tools which SEO geeks love?

1. Best place for SEO tracking – webmasters and bloggers used to track their own SEO stats in Google through Google Analytics. It is more reliable than the services of Yahoo and Bing. Now, about 90% of the webmasters are relying on Google Analytics for SEO purposes.

2. Ad revenue sharing program – they have their own revenue sharing program for the publishers to gain percentage of what the advertisers have put in their campaign through CPC (cost-per-click). That’s right, I’m talking about a cool program named Google Adsense. It’s one of the best ad revenue sharing programs in the world.

3. High potentials for campaigning – unlike Google Adsense, they also have Google Adwords which is powered by a unique backend easy to use advertising platform. There are millions of users who search anything using Google, and your ads having a chance to appear in their search results on the right side panel. This is one of the best advertising programs ever to be built in the internet. To get the most out for the return on your money I recommend using programs like SpeedPPC, PPC Bully and Tracking 202.

4. SEO tools provided by Google – there are lots of SEO tools you can deal with. The Google Webmaster tools and Google Ads tool are one of the best they have along with Page Rank Plugin for webmasters.

5. Google Chrome – this is one of the most innovative internet browsers ever invented or created by Google themselves. However they are not designed to install SEO toolbars which are only compatible to Internet Explorer and Mozilla Firefox. Google Chrome is much faster than Internet Explorer and Mozilla Firefox on browsing pages and moving tabs. The design of this cool internet browser is unique than any other.

6. Google Maps – it lets you add and locate your business. Adding your business through google maps is a poweful way to let your clients see where you are. Getting your listing appear on top of other results is also an advantage and works well for internet marketing.

7. Google Social Search – is another feature which lets you find connect relevant blogs, twitter accounts and anything social to be reviewed and to be public or private content on the internet. This is a cool tool which you may find it on Google Experimental Search by clicking “Join this experiment“.

8. Google Products – www.google.com/products is another platform that is a great earner particularly if you have products you want to get listed which are combined in one engine from some of the biggest sites. Knowing how to optimize your product pages in Google is a specialty. Having the product listings display before others is something that can bring in high rewards.

Because Google products is still fairly new there is not too much information on optimizing product pages but if you search hard enough you will find.

I tried to cover pretty much everything here when it comes to why us SEO addicts love Google. SEO pros love to get their page on the top of search engine ranking pages (SERPS) than Yahoo and Bing which are less potential. Google is at the top right now, so we just have to invest our time and money to optimize our sites on Google.