Danlew.com

The first alternative I look for my clients apart from search engine optimisation is suitable online advertising methods. In this day and age advertising on the internet has a wider audience and appeals to a much bigger market then what it used to. With this in mind, it is not a question about having a budget, it is more a question of where to spend your online advertising budget.

So with this in mind I put together a list of the top 7 advertising options that I find to be most effective.

The list is as follows:

1. Google Adwords – Google allows you to bid on certain keywords and keyphrases on a pay per click basis and also broken down on page impressions. You will find Google adwords extremely effective when starting out your Online Marketing in the early stages before starting SEO.

2. Yahoo Advertising – You choose keywords related to the products or services your business sells. You write a text ad to promote your business in search results. You decide the maximum amount you want to pay each time your ad is clicked. Get $25 free advertising credit.

3. YouTube - When a YouTube viewer clicks on your promotion, they see your video. You only pay when people click to see your video – not when people see your promotion.

4. Microsoft Advertising (MSN Messenger, Windows Live, Bing.com) – Microsoft have alot of different advertising packages, all in which work very well and even including others such as CNN and Xbox

5. Twitter -  If you are serious about social networking and are active in this industry it’s a good avenue to target. Advertisers can tweet on your web page for a set amount. This set amount is calculated on your popularity and how many followers you already have.

6. Facebook – Facebook ads work very well and particularly well for online businesses that have a social aspect to it. You can display ads with text along side each wall of a user and is also based on PPC.

7. Business.com – There are PPC or Directory listings available. They also get around 8 million business buyers per month. Get $100 free advertising credit.

I hope that by putting this list together it will be helpful in getting the most return out of your investment for your website business. Please be sure to leave comments about what type of advertising platform worked best for you!

If you are looking at advertising in some of the top web directories then be sure to also check this out!