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Offering SEO as a service is extremely competitive and there is always a new Design agency or IT company coming out of the wood works suggesting that they can offer SEO.
The thing that all us SEO professionals know is that they are no where near as experienced as what other SEO companies are and have been doing for years but there are still a few pointers to go by to stay ahead of the game.
Be different
Offer a unique service and do well at it. Be on top of the game and up with new algorithm changes and what is happening in the industry.
Be competitive
Do a good job at the right price and deliver on time. You do not want to guarantee results at a time frame if you can not stick to it.
Be aggressive
Work hard on all your clients, if you are overloaded with work this does not mean you should spend less time on one client and more with another, spread out your efforts evenly even if it means you need to work harder or get a helping hand.
Be assertive
Always stay positive and on the ball, if your clients ask questions through email do not delay responses, keep them happy and trusting in you by answering all the questions they have asked you.
Ask questions
Get to know your clients marketing perspective, what they have done in the past both online and offline and what has or has not worked for them and use this information wisely. To be successful in any SEO or Marketing project you must ask questions before the project and during. If it’s a one way street it will not last.
Prove your experience
Show your clients examples of results you have achieved for keywords and sites you have got to 1st page of the search engines on and testimonials of clients that are genuinely happy with your work.
Reporting
Give your clients monthly reporting and if they require reporting when they ask you should also provide this. It will settle their nerves and give them the information they need to see that you are actually doing the work.
Design agency or IT company coming out of the wood works suggesting that they
can offer SEO.
The thing that all us SEO professionals know is that they are no where near as
experienced as what other SEO companies are and have been doing for years but
there are still a few pointers to go by to stay ahead of the game.
For example you can claim yours is more earth-friendly. Push the idea in your ads that there are no petroleum products used in yours because it is based on the renewable palm oil, an ecologically-friendlier source.
I agree with all your above points. I'm a freelancer and from past 2-3 years in Seo field.
Same all tips are behind my success, most of my clients sites are on top page in google.
I managing all together. Thanks for sharing with me.
Yes I agree and appreciate your thoughts. I read hundreds of blogs but no one discusses about the importance of reporting in there blog. Its very important factor and leaves good impression if you provide report when its asked.
Agree will all the points, I put more emphasis on keyword centric approach while doing SEO for my clients. It helps me serve them better and give them good results.