Posts Tagged ‘social marketing’

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Feb182010

Creating Facebook Fan Pages for Social Marketing

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Recently just for experimental reasons and of course to later to generate traffic, I was playing with the creation of Facebook fan pages.

It’s really unbelievable to see some of the most basic fan pages that have thousands upon thousands of fans. So anyway I decided to also create a few fan pages that were also quite general just as a trial to see how far they can go.

What I found is usually people who join fan pages, join because it’s something they also believe in relating to the topic or have an interest in or remembering something about the past. There are hundreds of ideas I have about fan pages, these are a list of a few that I did:

1. Who wore MC Hammer Pants in the 90’s
2. I had a bowl cut in the 90’s
3. Your first job at 13

Of course I have other fan groups that do ok in other areas such as business or for clients, but this lot was purely for fun and as a trial to see how quick they grow.

When creating fan pages I find the most important factors to generate traffic to those pages are by coming up with a catchy titles, adding regular content including videos, and photos so that users can comment on them.

You can actually promote your fan pages further by using the Facebook advertising feature to send traffic to your site that way, or of course using Internet Marketing methods.

Do not get confused between fans or groups, Facebook groups are more for businesses and charity etc. that hold regular events and discussions. Where as Fan pages are more general and everyone is usually invited to be a fan of something!

Does anyone else use fan pages for promotion? What kinds of results are you seeing?

Jan182010

Internet Marketing for Special Occasions

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Are you one of the very few that take advantage of upcoming events or popular occasions. For example when Michael Jackson died, every one started trying to milk it heavily and create fan sites and anything else they could make a buck from, sad but true. The same happened with Obama, as soon as he became president site owners sold Obama t-shirts and anything else they could think of.

Just a few days ago there was a devastating earthquake in Haiti. The top search term according to google trends this month was “Haiti Quake”. Will we see an increased amount of haiti sites and support groups on the internet. The answer is Yes. There are already more then 500 groups with some groups which have over 200,000 members already in each group.

Whether the cause is out of donation or charity or support or just pure love, there will be another site related to another occasion to either help or gain benefit from.

There is always good and bad in the industry. When you see something is starting to bubble you can take advantage of it big time. “Iraq” was also one of the major search terms for a very long time. When the iphone came out hundreds and thousands of site owners started getting in on developing iphone applications.

I tend to use Google trends often, it can usually tell you what the most popular search term is for the month, and you can set up a site based on that.

Even domain name investors regularly check the global news and what is new in the industry. If there is a special name ready to go wild, they will register it!

But the question is what works for you? Have you recently taken part or had any experience in this area?

There are already more then 500 groups with some groups which have over 200,000 members already in each group.
Aug102008

Social Marketing

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There are many different ways to being Socially active on the internet now and this area is really growing and becoming more and more commonly used particularly in Internet Marketing and SEO. Forget about Facebook for a while, Im talking about real marketing techniques.

Why not Sphinn an article or Digg a news story, or create a Live journal page or perhaps Bookmark sites or web pages that you like through Stumbleupon. I mean the list goes on. I think it’s fantastic to do Social website networking for Internet Marketing purposes, and gives a great advantage when building new groups or area of similar interests leading to clicks and more traffic to your website.

I was also amazed to see that Twitter offers a profile page which displays almost like sms texting which you can update short and descriptive letting friends know what you are up to, handy of course if your always on the run or traveling without your mobile. Technorati is also very good for tagging keywords, posting blogs and creating a fan network. If you feel of a place you need to share photos I recommend using Multiply, here you can leave comments get interactive with other photographers and much more, similar to Youtube but on a more user friendly scale.

I still love the idea of using Internet Marketing forums or Webmaster forums that you can interact on, Blogs are also bringing out many different useful Social Exensions which are also very useful for Social Marketing in many ways. I think over the next bubble we will see alot more social interactivity and may possible become the way of the future for doing business via different means.