Posts Tagged ‘search engine optimization’

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Apr142010

Tips on How to do SEO Better than Your Competitors

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Offering SEO as a service is extremely competitive and there is always a new Design agency or IT company coming out of the wood works suggesting that they can offer SEO.

The thing that all us SEO professionals know is that they are no where near as experienced as what other SEO companies are and have been doing for years but there are still a few pointers to go by to stay ahead of the game.

Be different
Offer a unique service and do well at it. Be on top of the game and up with new algorithm changes and what is happening in the industry.

Be competitive
Do a good job at the right price and deliver on time. You do not want to guarantee results at a time frame if you can not stick to it.

Be aggressive
Work hard on all your clients, if you are overloaded with work this does not mean you should spend less time on one client and more with another, spread out your efforts evenly even if it means you need to work harder or get a helping hand.

Be assertive
Always stay positive and on the ball, if your clients ask questions through email do not delay responses, keep them happy and trusting in you by answering all the questions they have asked you.

Ask questions
Get to know your clients marketing perspective, what they have done in the past both online and offline and what has or has not worked for them and use this information wisely. To be successful in any SEO or Marketing project you must ask questions before the project and during. If it’s a one way street it will not last.

Prove your experience
Show your clients examples of results you have achieved for keywords and sites you have got to 1st page of the search engines on and testimonials of clients that are genuinely happy with your work.

Reporting
Give your clients monthly reporting and if they require reporting when they ask you should also provide this. It will settle their nerves and give them the information they need to see that you are actually doing the work.

Offering SEO as a service is extremely competitive and there is always a new

Design agency or IT company coming out of the wood works suggesting that they

can offer SEO.

The thing that all us SEO professionals know is that they are no where near as

experienced as what other SEO companies are and have been doing for years but

there are still a few pointers to go by to stay ahead of the game.

Jan302010

Buying Sites Vs Buying Links

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What are the pros and cons of buying sites verse buying links for SEO?

Well first of all most big websites out there these days have hundreds of mini sites or sites that they have established that are relevant and link to their main site. This is good if the sites that are linking in are from different ip addresses as it tells the search engines that they are not necessarily from the same owner.

Others say that buying links would save you the hassle of registering new sites and be just as effective. There are 2 sides to the coin. The 1st thing is when buying links it does not ensure you a permanent 1 way link. It might be good for some time, but at the end of the day you are not benefiting from it long term. Sure it can help getting a link from a site that has high page rank that you are looking for, but too much of link buying can also send off alarm bells to Google.

It is not against Googles terms to buy links but it is to sell links based on page rank, and it is against Googles terms to buy links specifically to gain page rank. So nevertheless, I encourage you to believe it is beneficial to do both. Although link buying can be time consuming and expensive to find the sites you want links on, so can building sites, but long term this is the key.

When you buy or develop a site to link to your main site, there are certainly other factors to consider such as the age of the domain you have bought or registered, the relevancy of the domain or site, is it being updated frequently, does the site have backlinks or page rank as well and does it have alot of cached and index pages.

Many site owners think they can just build 100 sites and link to their main site and think they can gain loads of traffic. Wrong, the problem is they don’t realise is it is those sites itself that need to also have alot of backlnks and page rank.
This tells Google that the sites that are linking into the main site have some authority.

So the big question is what works best for you, and do you consider buying sites or buying links to be more effective?

Jan42010

2010 SEO Competition

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SEO competitions are a great way to get noticed in the industry and allow you to really test your own skills and see who is best

For those of you who are not aware, GSEO.net is a site of mine and I have decided to put together 2 SEO competitions. I will regularly add other competitions to the site so be sure to always keep an eye on it here.

I am giving away lots of prizes including a camcorder and cash giveaways along with 3 lifetime memberships valued at $1000 each. The current 2 competitions are running up until 31st of March 2010 so be quick to get ahead!

One of the competitions will involve getting to the 1st page for a certain keyphrase on one of your sub pages and the other competition will be for the top author in GSEO.net

It’s already proving well and lots of members who have joined the competition already are emailing me with their gratitude. This will just be a starting point and im sure you will see alot more fun SEO competitions in the future. Good luck guys and enjoy!

Dec82009

Out Beat High Competitive Keywords

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unique-keywordsCompetition of keywords are now at high stake. There were lots of simple keywords that are truly being used by many big SEO companies around the world feeding from Google, Yahoo, Bing and other search engines. Simple combination of keywords are truly unique and challenging. We believe that we can create our own combination of unique keywords, but the question is….are they truly targeted by most visitors and customers worldwide. How can we outplay or outsmart those who have keywords that are truly on the top of the mountain? Are there any ways to get ourselves into the top of search engine page rankings, by simply applying our skills on SEO?

There are ways to do it but is not as easy as one would think. First try Google Keyword External Tool and type your own keyword or combination of keywords. Just wait for the results to come in less than a minute. You don’t go for one keyword actually, because it’s automatically on the top results and it’s already a high competitive one. Try to look at the average or low competitive keywords listed there, and also analyze the high ones. Notice that there’s a lot of combination’s out there which you can choose.

Here are some of the few tips to make your keyword combination more unique for SEO purposes:

1. Try to stick with three to five keyword combination’s, and add at least one word before, within or after the keyword or keyphrase.

2. If you know the alternate word for the keyword you want to generate right now, better replace it with it’s synonym.

3. Rewrite, spin or scramble them as much as you want. If you do this, it will make your keyword or keyphrase unique.

4. Make sure that you put your unique keywords or keyphrases in your content in a proper way for the reader to read your article.

5. Review and check again your unique keyword on the Google Keyword External Tool, to see if your keyword is on the top results and determine it’s competition. Analyze it well with the highly sorted ones. If you are not confident yet, go back again to the first tip.

It is based on how wise you are as a webmaster and content writer, through the combination of keywords which truly increases your chances on getting up to the top of the serps. Common sense and being wise is one way you can outplay the higher competitors who use easier keywords than you. Everything is possible but just takes more time then others based on experience and unique keyword vs competitive ones.

Dec22009

On-Page Vs Off-Page SEO And What Works Best

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Really there is no easy answer to this, on-page is just as important as off-page. When doing on-page optimization I generally start off with keyword research of course and start then by going through meta tags and start implementing the right keyphrases from title, description and keywords, then I move up towards adding valuable content on the home page of the site including meta images and text. (There was a day that you could stuff words in your meta and hope for the best, those days are long gone, and Google and other engines are a lot smarter then that.)

You want to have your h1 introductory text on the main page and keep that similar to the title tag. With the text on the home page you want to  also make sure the text has a couple of links pointing to inside pages. For example if I have a treadmill page from my site that is called exerciseequipment dot com, you would want to have an inside page like exerciseequipment dot com / treadmill then a link pointing to the inside page from the home page.

You can add a sitemap on the site which will also get your site crawled better and index better, also concentrate on internal link structure and content. But although this is a good starting point there is much more to do on-page also which you can keep on improving and tweaking as you get better.

With Off-page I focus alot on link building, business directory submissions, article submissions, press release submissions and social media marketing. It takes alot of hard work in getting relevant sources to want to link to your site, and this includes natural links mostly in which are from high page rank sites and have authority.

As we all know having an .edu and .gov backlinks help, but put it this way, these will come over time. If your site is new and you all of a sudden obtain a backlink from an .edu or .gov site this will send off alarm bells to google.

With off-page it requires a certain skill, and requires creativity in knowing how to approach or gain your backlink in a smart way. Some of the best ways of gaining a backlink is from just being you and doing what you do best and over time sites will just link because they like what you have to offer. Most of all just by concentrating on both on-page and off-page simultaneously is key to gaining your highest level of success. To continually tweak, research and compete and stay ahead of the game!

Oct122009

Search Engine Optimization for Bing

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If you are a webmaster you may be wondering ways in which you can optimize you or your clients sites better for the Bing search engine. As most SEO experts are aware, Google has patented their algorithm on links, while Yahoo have patented their algorithm on keyword meta.

So after doing a bit of research over at the Bing webmaster blog I soon discovered that the optimization techniques based on tweaking keywords on-page were not that much different then SEO for google. The few things I found useful to know were that using body text seemed to be the most powerful and would carry more weight in it’s effectiveness on results.

You can see after some optimization I am able to get 2nd from above for the keyphrase “SEO Community”. By default the crawl rate is pretty slow, but you can create a robots.txt file to speed it up.

seo results

Then it was interesting to see that picking the right keywords was also going to be a plan of attack when doing SEO. I always found that the Google Keyword popularity tool has always helped alot. So for the most part once you have brainstormed on your niche and the words you would like to target, you can then define them and find the most popular keyphrases to use based on a tool called Microsoft Advertising Intelligence .

keyword tool

You will need to sign up for an adCenter account before you can use the tool. Although it costs $5 to sign up (As most things cost with Microsoft) It is still recommended. I guess it’s also their smart way of sucking you in to try out their advertising system, which by the way isn’t a bad idea!

SEO Breakdown:

Good Luck!