Press Release |

Aug242010

Submit A Press Release With PRWeb

Tags: Press Release, PRWeb, Submission, Submit

Although a little bit costly, PRWeb are really my favourite Press release submission company. I have sent dozens of press releases to them over the years. It is particularly useful to submit a press release with them when you have just launched a company or product or you have a special announcement to make.

Why I prefer a Press Release rather then an Article?

With Press Releases you can create buzz and get your audience to look at what you have to offer, it is more like an advertorial. Where as an article is about general facts of a particular topic and in no way or form needed or intended to be anything more then a smell or trace of promotion.

What is so special about PRWeb?

One thing about a press release from PRWeb is you instantly get good qualified traffic to your site once you have submitted your release. Most news aggregator sites link to PRWeb so if you have a press release that is interesting enough, sites even as big as Business Week and Yahoo news will post your content. Very useful for traffic building.

You can even get first page rankings for the keywords in your article title, it is that powerful!

Other good points is you can add video to your press release, logos and links!

Every time I launch a new site I use PRWeb !

Oct152009

Press Releases for SEO

Tags: Press Release

Doing a press release regularly or atleast monthly is a great idea for gaining authority backlinks and gaining credibility on the internet.

One thing is for sure if the press release is done right it will benefit your search engine rankings. You normally see many sites with news from Yahoo buzz for example. If submitted to major press release sites PRWeb being one, they generally release these out for you to the major channels and regional news sites for you.

Usually you can add video to your press release, your logo and links pointing to your site, so they can be extremely powerful.

To optimize your press release for the search engines, it is a little bit different from traditional newspaper ads, you will need to be clever and think of words that you want to rank for when writing your release.

It is important that you have a strong title for your press release to catch the reader, then a great 1st paragraph to attract them to read more. Within these 2 areas you should also use effective keywords that you want to rank high for as Google for example tend to when crawling sites gather information from the top of the page first and work their way down, sometimes leaving the further down copy out of their algorithm.

When you write your press release be sure to add around 3 links in the article with anchor text in it. Usually press release sites allow 3 links pointing to your site. Try and add links that not only point to your home page but inside pages of your site aswell. Once you have submitted your press release I suggest you also link to the press release from your main sites inside page somewhere to give it some link juice back and this will help distribute the juice around. You should also use sites like Digg and Reddit to submit your link to which contains the release.

Remember a press release is not an article. An article is talking about a particular topic in general without self promoting. So with the press release be sure to be as creative as possible when putting one together, and be as convincing as possible. It is really your chance to pull the reader towards whatever it is your trying to sell. 50% of users on the internet get sold by reading, the other 50% are visual people, so if you can stick the two together and do it well, continuously, then you will have some good head start. Good Luck