Posts Tagged ‘Marketing’

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Jul82010

What Makes A Great Marketer

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I’m not talking about someone who claims they can find any idea and make it sell, I am talking about someone that is not only a talker but an action taker, cause that’s what successful marketers are. Someone that moves with the times. Marketing is about constant change and you keep up with being innovative to suit the audience. With sales it’s different your told to just sell something, in Marketing you are the one that invents the wheel!

Going out and networking with the right people and making it happen is what it’s all about both offline and online. You can be very successful and sales comes easy when you know how to market quality products and services and to the right audience. The key about marketing is you get to know your audience and their likes and dislikes by asking questions.

Questions can also be made by not necessarily by asking directly but finding out through other means, a bit like finding out where on a web page someone likes to click, you do the same with Marketing and you analyze it, and work out percentages and ratios constantly. Marketing is not for everyone, you either have it or you don’t and alot will tend to give up when they do not achieve their goals.

Always start off with a low goal, even if your goal is to achieve making money, be sure to set your goal on say making $1 a day. You will be far more pleased achieving this target and then work your way up from there, then to not achieve your target because it was too high and give up.

Making mistakes is also a great way to learn quickly, never be afraid to make a mistake. This will make you stronger and more determined. It is the stronger and more determined characters that makes a successful person.

Someone that has left university for example with all the know-how under their belt, can walk out in to the world and find that getting rejected can pull them down from getting back up and be easily lead to having low self esteem and not continuing their career path. So education is one thing but you really need the will power.

People who are go-getters understand this. I myself worked as a door to door sales man, years back and was very dedicated and wouldn’t take no for an answer, I would walk the streets of Victoria selling Satellite TV (Foxtel) to home owners in the freezing cold at night. I soon became Top salesman of Victoria in the year of 2003 out of about 100 people.

But what I learnt is the only way to sell to people who answer the door was to sell in a creative way, to change the mindset. I would find out what worked well for me and stick to it, then tweak it, then re-invent again.

Someone that can see a small idea and make it big, and not just thinking of an idea once, always thinking of ideas, someone that has creative vision and entrepreneurship skills and business mind will be a great marketer, good luck!

Jun92010

Marketing for Hotel Management Systems in Asia

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I have been working with a sideline project company lately and have dedicated alot of my time to the hotel software industry. The company I am working with is a 6 year fast growing company momentohs® which is a Hotel Management Systems company and they have in the recent year expanded into Thailand and are in desperate need in getting themselves up to speed with high sales targets in Asia, particularly in Thailand.

Micros who run Opera Fidelio and other smaller Hotel Management Systems that have been around for quite a few years lack certain capabilities that momentohs® offers, and I feel confident I can help grow this company in the Thailand region. Recently we have been able to get Centara on board with a few sites in Thailand and regions such as Phuket and Udon Thani.

We have implemented the system also in the Hotel at BelAir Panwa, Phuket and Solo Sukhumvit 2. We are also talking with Amari group and other various chains which are serious about getting our software implemented for future projects.

Hotel Management Systems which are not only controlled by a booking engine but also controlled by a front end and back end for handling rooms and food and beverage, spa and much more is the key success in having a successful system. Problems with Opera these days is the front end do not work properly with the back end.

The great thing about momentohs® it has all of what Opera has but more and is very simple to use. It also is much more friendlier in the sense that you do not need to export files back and forth which is the case with Opera. And instead of having multiple servers which Opera has, instead momentohs®  is controlled by 1 server even if you have multiple hotels, you run it from just one location.

It also runs on a SQL server, not on an Oracle server which is the case with Opera, which makes it much more cost effective for server licenses and so forth.

If you have left your hotel room on a certain temperature when you come back after few hours your room will be climatised according to the control by the system and will save costs. If your sons birthday is around the corner during your stay in the hotel, the system will record this information, and allow your son to have the 5 star experience you deserve. With Opera it can not record birth dates past the first 2 people of a group that have checked in. With momentohs® it is this and much more that gets you the 5 star experience any high paying customer should expect.

The momentohs® system is really catered towards 3 and a half star to 5 star. It offers 3 main versions, momentohs® enterprise, momentohs® sprint, and momentohs® entree.

Because this product is for a a selective audience, it needs the finest in marketing efforts in order to get the word across to the right people and I find that I am doing well at just that!

If anyone has experience with Hotel Management Systems and would like to leave any comments please do so, I would be more then happy to discuss differences and any other information that is of interest.

Dec62009

Soaring From Zero To Success

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I believe that every successful entrepreneur that ever lived is a fighter. If we lose the fight, it does not mean that we’re giving up on it, because if we are just giving up on it, we are a sore loser. The biggest test in all time to be successful is getting to the top in good times or bad. Being thick skinned is something you gain over time through lessons you have learn’t in life.

If you look at all the successful millionaires like founders of Google Larry Page, and Sergey Brin or even Facebook Founder Mark Zuckerberg they are all university drop-outs. Not to say you need to drop out to make it big, but you already have a big vision something that is inside, a feeling a passion, a soul that is much higher then any education.

You and your teachers are no longer connecting, so you take a risk and do what you do best. Risk taking also plays a crucial role. If you compare how many kids go to university cause they either were pushed to by their parents or wanted to just because they wanted a good career, not because they were passionate, and compare this with someone who has a driving hungry soul for what they believe in all their life you will notice that passionate people achieve long term success.

I started computers at the age of 15 because I had a passion. Where I was from, there were no real Graphic Design colleges at that age, so I thrived to teach myself from day until night.

If you want to start your SEO career, you have to start from scratch or shall we say, “Start From Zero”. SEO career is more challenging and difficult that what you have spent more than 15 years as a student who learn lessons from the bottom to the top. There were lots of things to learn here in SEO which includes link building and getting your page on the top of search results through keyword analysis.

We start things off by creating our own website or blog at WordPress or Blogger. Choose the template that fits for your niche and if you have some budget on your own, purchase a cheap web hosting program . Then if your site is already indexed with Google at least, you can start perform SEO without investing your money. If you want to make money as early as possible, join freelance programs such as oDesk and apply for some tasks and join affiliate marketing programs too. If you want to spend your money to invest for your own website or blog, you can try it through advertising.

You can buy as many ad spaces as you can, in order to earn traffic and unique visitors. Speaking of starting from zero, if we do this manually by ourselves, we can save money. But since we are using the internet in our home plus electricity, we have to pay or contribute for the expenses. You continue to do that for months until you show some signs of progress. It requires patience, because affiliate marketers are very successful through their months of patience. It’s truly possible that everyone of us will be successful starting from zero when we perform SEO at it’s best.

Dec42009

How We Feel When We Are On The First Page?

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All of the webmasters and bloggers right now are competing with each other to get their site on the first page of Google, Yahoo and Bing. The question is, are you ready to take the challenge? Getting your site on the first page is not easy, and as a beginner it will take you months to a year of hard work in getting your site on top of search engine rankings in the internet. Keyword research and analysis are definitely recommended for you, in order to  know which one has a higher competition and which one has the lower competition. But if you have your own unique keyword or niche it’s truly a good potential that you will have a much easier time getting there.

You need to be patient until you ranked your site on the first page. Keyword combination is relatively important, you have to be wise in mixing keywords or keyphrases. It relies on your intelligence when using the Google Keyword External Tool for determining keywords with low, average and high competition. Definitely, it all starts with a website.

Creating a website is truly potential which more webmasters are successful with it. Without your own website, it’s impossible for you to be on the first page right? You are not indexed without your own website unless you verify it using Google Webmaster Tools and other indexing tools of Yahoo and Bing. If your site was finally indexed, you can now perform your search engine optimization (SEO), and search engine marketing (SEM)  skills.

The sites must be do-follow, so that you can provide your own link juice. You can determine it using Firefox’s NoDoFollow plugin or toolbar, which can be installed easily. You have to find do-follow forums, social bookmarks, blogs and other links. No-follow sites are also potential but they cannot help you in page rankings but only traffic.

You can also perform online marketing strategies by promoting your website into hundreds of social media sites like Facebook, Youtube and Twitter. Advertising is another option, only if you have your own customized banner depends on the dimension of it.  You just keep doing all of them until you get to the first page of Google, Yahoo and Bing.

After months or years of hard work, your site could potentially rank first on the search results, depends on the keyword and keyphrase you used in the internet. How would you feel if you are in the first page of Google, Yahoo and Bing? You could jump into your bed and celebrate with your friends for your ultimate success, or anything you want to. It’s a great blessing if you ranked on the first page, and just continue on what you’re doing. :)

Nov162009

Top 16 Email Marketing Tips

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E-mail marketing is one of the ways to market your product, service or company through the means of creating an ad of your opportunity with the link attached within your content, and send it to your recipients or contacts. It has been very popular since the 2000′s, until now it’s going strong.

Some professionals and affiliate marketers are successful through their marketing strategies by the use of email marketing, however there were some of them who have invested their precious money and time to do e-mail marketing to random people across the globe. There are 16 tips here in order to  be successful in your e-mail marketing business, and these are:

1. Providing a variety of original content including text and graphics

2. Do not use words that are spammy and always spell check

3. You must proof read every email

4.  Offer an online version of your email

5. Use an email service provider like Aweber that have auto reply, follow up and broadcast option

6. Always grab their attention from the top

7. The width should be only 600 pixels

8. The frequency of your mailings should be considered

9. Always remind recipients to forward your message to their friends too

10. Always build your own brand including nice footers and headers with your logo in html

11. Always make clear calls into action

12. Provide any valuable freebies including competitions and discount vouchers

13. Set the best day to send your e-mails and stick to it

14. Always have a subscribe form on your website to get your users added to your list

15. Send out different email campaigns to different users to test how effective they are

16. You must monitor replies promptly again AWeber gives tracking

If you follow these guidelines which are very simple enough for you to be successful as an internet marketer, it will guarantee that it will happen that you are indeed very successful in terms of promoting your own product, service and features to gain more sales, traffic, targeted unique visitors, revenue and leads potentially. Practice makes perfect, as these tips will make your time very useful in order to have no doubts or no worries in promoting your own advertisement by e-mail.

This is truly a hard effort that you must experience on your own, and you must experiment it on a daily basis if your performance of generating your sales and leads will come to a success. You won’t be successful enough in e-mail marketing without using these tips. You need them, even the newbies can follow simple guidelines in order to become successful like the professionals. E-mail marketing is a very successful way of generating income, only if you are serious enough and following the guidelines of being successful as a true internet marketer.

Nov132009

8 Reasons Why Most Affiliate Marketers Fail?

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There were lots of questions out here for most affiliate marketers around the world. I have been checking out some of the e-books of affiliate marketing and most of them saying “Why 75% of the affiliate marketers fail?”, or even more than that. It was interesting to study and find answers on the success and failures of the affiliate marketers today. This is why I asked this question to my topic, “Why most affiliate marketers fail?” Is it really true that most of them failed? Yes! I agree that most of them failed because of many reasons and I think most of them were basic enough for me, and it should be stand corrected from now on.

Here are some of the reasons why most affiliate marketers fail in their business?

1. Huge competition – if you take a look around you, there are more competitors that are battling themselves on the top spot of the search engine rankings. So if you just ignore it and did not learn mostly on how affiliate marketing really works for us, you will definitely fail. If they fail, that means they give up on their dreams and they don’t continue to fight. However, if you still have the guts to fight and compete with the huge competitors around you, it may give you a better chance that you can be a big threat to them by learning more about affiliate marketing and to practice yourself.

2. Lack of discipline –  if you are not applying a self-discipline yourself, this is another reason that affiliate marketers fail on their business. It will be in effect when you are not really motivated to yourself and lack of focus on your work. It may happen when you are in the middle of the work, you have done something else that is outside of your work like watching Youtube, playing online games, chatting ,etc. You must not tempt yourself to make yourself useless, because it will only distract you and may lose your attention in working with your business through affiliate marketing.

3. Lack of time management – if you have less time doing this, let’s say only 1-2 hours per day, you will not gain any success of your performance in affiliate marketing. One advantage that is specifically relied by most affiliate marketers is the time management. However, we don’t have to waste our time by doing useless things but instead try to focus on what you’re doing for the business. Just keep doing it until you see some good results. You may work in a flexible manner with a minimum of 2 hours but not more than 10 hours, so that you may have a perfect time for your business and for your other stuff with family and friends.

4. No Passion, doing just for the money – it has been stated time and time again that if you are in this business just to make a quick buck you may do so and do so well but for the short term only. You are much better doing something you love by choosing your niche wisely something you have passion about and then giving honest reviews about the products and do not do the hard sell on people. Also it’s important you build trust and community with your readers

5. Not studying further into the market – Just like SEO with constant changes in the search market, same goes for affiliate marketing, you must adapt what you know and then put this out to your reader, recently there was new FTC regulations, next week there is this, and next month there will be that. So you must study and then apply constantly. This is where alot of affiliate marketers kind of neglect and think they know everything without constant learning then applying new strategies. Keeping up to date with special offers and much more. (This is why I use PPC Bully)

6. Technical Challenges – Most people think you can get a website business setup in 4 steps, but with running a website and particularly one in which relates to affiliate marketing there are alot of challenges that arise including constant design and structure with your site and interface issues such as emails, autorespnders (This is why I use Aweber) and then registering with affiliate companies. Then you need to also track all of these affiliate programs in every platform.

7. Making the most ROI – Monitoring your ads and seeing how much you are spending on Ads and how many sales you are getting per lead or impression is vital to your success.  Programs like SpeedPPC will help you tremendously. But this is expensive and again may require an investment on your part.

8. Getting ready for expenses - All the tools and learning ebooks, tutorials, joining community sites will cost and I don’t know anyone who isn’t paying for their products they use that has made them successful today. If they have been successful im sure they are pretty unhealthy because learning the hard way costs time. I know what I would like to do in my spare time, have fun and enjoy myself.

If you will overcome these main reasons why affiliate marketers like you will soon fail, think again! You can overcome it by putting yourself in a positive way and always have self-discipline, focus and motivation in order to become a successful affiliate marketer. Failure is not an option, you must get rid of it and always think that you will be successful by just staying focused at your business and affiliate marketing.