Posts Tagged ‘Marketing’

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Dec62009

Soaring From Zero To Success

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I believe that every successful entrepreneur that ever lived is a fighter. If we lose the fight, it does not mean that we’re giving up on it, because if we are just giving up on it, we are a sore loser. The biggest test in all time to be successful is getting to the top in good times or bad. Being thick skinned is something you gain over time through lessons you have learn’t in life.

If you look at all the successful millionaires like founders of Google Larry Page, and Sergey Brin or even Facebook Founder Mark Zuckerberg they are all university drop-outs. Not to say you need to drop out to make it big, but you already have a big vision something that is inside, a feeling a passion, a soul that is much higher then any education.

You and your teachers are no longer connecting, so you take a risk and do what you do best. Risk taking also plays a crucial role. If you compare how many kids go to university cause they either were pushed to by their parents or wanted to just because they wanted a good career, not because they were passionate, and compare this with someone who has a driving hungry soul for what they believe in all their life you will notice that passionate people achieve long term success.

I started computers at the age of 15 because I had a passion. Where I was from, there were no real Graphic Design colleges at that age, so I thrived to teach myself from day until night.

If you want to start your SEO career, you have to start from scratch or shall we say, “Start From Zero”. SEO career is more challenging and difficult that what you have spent more than 15 years as a student who learn lessons from the bottom to the top. There were lots of things to learn here in SEO which includes link building and getting your page on the top of search results through keyword analysis.

We start things off by creating our own website or blog at WordPress or Blogger. Choose the template that fits for your niche and if you have some budget on your own, purchase a cheap web hosting program . Then if your site is already indexed with Google at least, you can start perform SEO without investing your money. If you want to make money as early as possible, join freelance programs such as oDesk and apply for some tasks and join affiliate marketing programs too. If you want to spend your money to invest for your own website or blog, you can try it through advertising.

You can buy as many ad spaces as you can, in order to earn traffic and unique visitors. Speaking of starting from zero, if we do this manually by ourselves, we can save money. But since we are using the internet in our home plus electricity, we have to pay or contribute for the expenses. You continue to do that for months until you show some signs of progress. It requires patience, because affiliate marketers are very successful through their months of patience. It’s truly possible that everyone of us will be successful starting from zero when we perform SEO at it’s best.

Dec42009

How We Feel When We Are On The First Page?

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All of the webmasters and bloggers right now are competing with each other to get their site on the first page of Google, Yahoo and Bing. The question is, are you ready to take the challenge? Getting your site on the first page is not easy, and as a beginner it will take you months to a year of hard work in getting your site on top of search engine rankings in the internet. Keyword research and analysis are definitely recommended for you, in order to  know which one has a higher competition and which one has the lower competition. But if you have your own unique keyword or niche it’s truly a good potential that you will have a much easier time getting there.

You need to be patient until you ranked your site on the first page. Keyword combination is relatively important, you have to be wise in mixing keywords or keyphrases. It relies on your intelligence when using the Google Keyword External Tool for determining keywords with low, average and high competition. Definitely, it all starts with a website.

Creating a website is truly potential which more webmasters are successful with it. Without your own website, it’s impossible for you to be on the first page right? You are not indexed without your own website unless you verify it using Google Webmaster Tools and other indexing tools of Yahoo and Bing. If your site was finally indexed, you can now perform your search engine optimization (SEO), and search engine marketing (SEM)  skills.

The sites must be do-follow, so that you can provide your own link juice. You can determine it using Firefox’s NoDoFollow plugin or toolbar, which can be installed easily. You have to find do-follow forums, social bookmarks, blogs and other links. No-follow sites are also potential but they cannot help you in page rankings but only traffic.

You can also perform online marketing strategies by promoting your website into hundreds of social media sites like Facebook, Youtube and Twitter. Advertising is another option, only if you have your own customized banner depends on the dimension of it.  You just keep doing all of them until you get to the first page of Google, Yahoo and Bing.

After months or years of hard work, your site could potentially rank first on the search results, depends on the keyword and keyphrase you used in the internet. How would you feel if you are in the first page of Google, Yahoo and Bing? You could jump into your bed and celebrate with your friends for your ultimate success, or anything you want to. It’s a great blessing if you ranked on the first page, and just continue on what you’re doing. :)

Nov162009

Top 16 Email Marketing Tips

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E-mail marketing is one of the ways to market your product, service or company through the means of creating an ad of your opportunity with the link attached within your content, and send it to your recipients or contacts. It has been very popular since the 2000’s, until now it’s going strong.

Some professionals and affiliate marketers are successful through their marketing strategies by the use of email marketing, however there were some of them who have invested their precious money and time to do e-mail marketing to random people across the globe. There are 16 tips here in order to  be successful in your e-mail marketing business, and these are:

1. Providing a variety of original content including text and graphics

2. Do not use words that are spammy and always spell check

3. You must proof read every email

4.  Offer an online version of your email

5. Use an email service provider like Aweber that have auto reply, follow up and broadcast option

6. Always grab their attention from the top

7. The width should be only 600 pixels

8. The frequency of your mailings should be considered

9. Always remind recipients to forward your message to their friends too

10. Always build your own brand including nice footers and headers with your logo in html

11. Always make clear calls into action

12. Provide any valuable freebies including competitions and discount vouchers

13. Set the best day to send your e-mails and stick to it

14. Always have a subscribe form on your website to get your users added to your list

15. Send out different email campaigns to different users to test how effective they are

16. You must monitor replies promptly again AWeber gives tracking

If you follow these guidelines which are very simple enough for you to be successful as an internet marketer, it will guarantee that it will happen that you are indeed very successful in terms of promoting your own product, service and features to gain more sales, traffic, targeted unique visitors, revenue and leads potentially. Practice makes perfect, as these tips will make your time very useful in order to have no doubts or no worries in promoting your own advertisement by e-mail.

This is truly a hard effort that you must experience on your own, and you must experiment it on a daily basis if your performance of generating your sales and leads will come to a success. You won’t be successful enough in e-mail marketing without using these tips. You need them, even the newbies can follow simple guidelines in order to become successful like the professionals. E-mail marketing is a very successful way of generating income, only if you are serious enough and following the guidelines of being successful as a true internet marketer.

Nov132009

8 Reasons Why Most Affiliate Marketers Fail?

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There were lots of questions out here for most affiliate marketers around the world. I have been checking out some of the e-books of affiliate marketing and most of them saying “Why 75% of the affiliate marketers fail?”, or even more than that. It was interesting to study and find answers on the success and failures of the affiliate marketers today. This is why I asked this question to my topic, “Why most affiliate marketers fail?” Is it really true that most of them failed? Yes! I agree that most of them failed because of many reasons and I think most of them were basic enough for me, and it should be stand corrected from now on.

Here are some of the reasons why most affiliate marketers fail in their business?

1. Huge competition – if you take a look around you, there are more competitors that are battling themselves on the top spot of the search engine rankings. So if you just ignore it and did not learn mostly on how affiliate marketing really works for us, you will definitely fail. If they fail, that means they give up on their dreams and they don’t continue to fight. However, if you still have the guts to fight and compete with the huge competitors around you, it may give you a better chance that you can be a big threat to them by learning more about affiliate marketing and to practice yourself.

2. Lack of discipline –  if you are not applying a self-discipline yourself, this is another reason that affiliate marketers fail on their business. It will be in effect when you are not really motivated to yourself and lack of focus on your work. It may happen when you are in the middle of the work, you have done something else that is outside of your work like watching Youtube, playing online games, chatting ,etc. You must not tempt yourself to make yourself useless, because it will only distract you and may lose your attention in working with your business through affiliate marketing.

3. Lack of time management – if you have less time doing this, let’s say only 1-2 hours per day, you will not gain any success of your performance in affiliate marketing. One advantage that is specifically relied by most affiliate marketers is the time management. However, we don’t have to waste our time by doing useless things but instead try to focus on what you’re doing for the business. Just keep doing it until you see some good results. You may work in a flexible manner with a minimum of 2 hours but not more than 10 hours, so that you may have a perfect time for your business and for your other stuff with family and friends.

4. No Passion, doing just for the money – it has been stated time and time again that if you are in this business just to make a quick buck you may do so and do so well but for the short term only. You are much better doing something you love by choosing your niche wisely something you have passion about and then giving honest reviews about the products and do not do the hard sell on people. Also it’s important you build trust and community with your readers

5. Not studying further into the market – Just like SEO with constant changes in the search market, same goes for affiliate marketing, you must adapt what you know and then put this out to your reader, recently there was new FTC regulations, next week there is this, and next month there will be that. So you must study and then apply constantly. This is where alot of affiliate marketers kind of neglect and think they know everything without constant learning then applying new strategies. Keeping up to date with special offers and much more. (This is why I use PPC Bully)

6. Technical Challenges – Most people think you can get a website business setup in 4 steps, but with running a website and particularly one in which relates to affiliate marketing there are alot of challenges that arise including constant design and structure with your site and interface issues such as emails, autorespnders (This is why I use Aweber) and then registering with affiliate companies. Then you need to also track all of these affiliate programs in every platform.

7. Making the most ROI – Monitoring your ads and seeing how much you are spending on Ads and how many sales you are getting per lead or impression is vital to your success.  Programs like SpeedPPC will help you tremendously. But this is expensive and again may require an investment on your part.

8. Getting ready for expenses - All the tools and learning ebooks, tutorials, joining community sites will cost and I don’t know anyone who isn’t paying for their products they use that has made them successful today. If they have been successful im sure they are pretty unhealthy because learning the hard way costs time. I know what I would like to do in my spare time, have fun and enjoy myself.

If you will overcome these main reasons why affiliate marketers like you will soon fail, think again! You can overcome it by putting yourself in a positive way and always have self-discipline, focus and motivation in order to become a successful affiliate marketer. Failure is not an option, you must get rid of it and always think that you will be successful by just staying focused at your business and affiliate marketing.

Nov102009

Grow Your Business with Internet Advertising

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Advertising is one of the most popular marketing strategies ever to be performed by individuals, firms and organizations. It has been practiced for decades and today’s advertising is way more innovative.

From manual advertising through posting banners and giving away leaflets to the customers anywhere in the city, to radio and TV advertising that will attract more people to buy their products and to use their services, over the recent years it has grown into a whole new level of advertising, by means of internet campaigning.

Over 80% of the advertisers who use the internet are converting well on their traffic by means of internet advertising. Some professional ways of internet advertising are buying text link ads, campaigns, ad spaces on high traffic sites and much more. One of the programs which is the best of the best in advertising services and campaigns is Google AdWords.

Of course, AdWords is owned by Google itself and they have good and reliable quality services on campaigning features. Google AdWords have their own sub-feature which is the Keyword External Tool. This will guide the advertisers on what keyword or keyphrase do they want to use in order to get up in the competition of other top websites in the keyword you are using.

Google AdWords will display ads based on the keyword or keyphrase you’ve entered, and they will give you the search results in less than ten seconds. They will give you the numbers or the volume of how many searchers have used this keyword? Google AdWords categorized them into three levels, which is the highly competitive keyword, the average competitive keyword and the low competitive keyword. If your targeting high competitive keywords you will have a low or no chance that they will find your website in the search results as the cost per click is very high and extremely competitive. However, if you use the low competitive keywords, you could be in the top ten results or top twenty with a low click cost to you. Google AdWords are not the only program that we use for advertising, but also we can use other alternatives like affiliate programs, text link companies, banner advertising companies and so much more.

Nov82009

Attracting Visitors Using Clone Scripts

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Creating a basic website is very simple and reliable, with simple ready-made designs for you to start things off. But the real question is “Will your site be attracted by the target customers?” This is a tough question that you should answer in order to make your website look attractive. It’s either you hire a professional designer to design your website completely, in order to make your website look professional, but the thing is, it will cost you much and you mus pay the professional designer in a stable amount that he deserves to work with. If your amount is not good enough to him, therefore he won’t accept the job. This is another problem that you’re looking for a professional designer, but you only have limited budget. There’s another way to do it by yourself. Imagine that if you want your site to look like the popular search engines like Google, Yahoo, Bing and social media sites like Youtube, Friendster, Facebook, Twitter and many more? All you need is a clone script.

A clone script can be purchased everywhere, either you search it or you browse some of the latest items in the marketplace on webmaster forums or databases that sells these kind of scripts. However, there is a rule if you want to avail the clone scripts. For example, if you want to have a Facebook clone script, you must first look on how Facebook looks like. They all are blue and white and their features as well.

What you need to do is to change the design and color of your Facebook script, and to make your features look unique than Facebook and you’re done! You will do the same if you want to create your own search engine like Google, Yahoo and Bing which they have their own clone scripts as well, especially social media like Youtube, Twitter, Friendster, MySpace and so much more.

Enabling or attaching clone scripts will attract the customers and your chances of getting up in the SERPS are potentially happening. This is another idea on how most websites using clone scripts are very successful to one another. Not only on the content with specific keyword research, or attracting affiliate links, design, banners and products will give you chance to be popular in the internet, but also using clone scripts. But we have to be sure that our design was unique than the original ones in cloning, as color and services may differ from each other.

Oct302009

Facts About Youtube Marketing

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Youtube has been one of the most successful social media sites in the world, and it was mostly used by many people who want to upload their own videos just for fun, entertainment, education and business. They also want to increase their millions of visitors to subscribe on their blog, add it to their favorites, rate and comment about the video. Youtube is also a place where you can market yourself or your business through the use of video marketing. In other words, we can use it on our own terms, known as Youtube marketing. Unlike any other social media sites like Veoh, Megavideo and Vodpod, Youtube is the highest number of visitors and page rank like no other. They have a huge PR9 Google Rank, which tells me that they have done a good job with such hard effort. They have the same page rank with a popular social network called Twitter.

Youtube is one of the best places to market your business. Many of the online marketers right now are uploading and doing online marketing on Youtube rather than Veoh, Megavideo or Vodpod. They believe that Youtube is the best place to do video marketing which of course, they need some sort of strategy that attracts many viewers out there, and to bring out some nice comments, ratings, favorites and even subscribe to their list.

First things first, they upload their videos and while it is uploading, you will edit or create your own title and description of your video. The way they market their video is to put a link into their description as a supporting backlink. Although they don’t care if Youtube uses no-follow or do-follow attribute, but the point is to gain more visitors, targeted traffic and revenue to their site through internet revenue income streams like Clickbank, Amazon, Adsense, etc.

The fact is, Youtube marketing really impresses them and to motivate their needs for making their business successful as they want. It needs to be taken to the next level, not just updating contents and submit them to article and blog directories, but also we need video just to attract viewers out there and to keep coming back for more.

This is how Youtube marketing was really the best to market your own video rather than any other competing social medias out there, and there’s nothing to be the best for business promotions than Youtube.