Posts Tagged ‘internet marketing’

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Jan182010

Internet Marketing for Special Occasions

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Are you one of the very few that take advantage of upcoming events or popular occasions. For example when Michael Jackson died, every one started trying to milk it heavily and create fan sites and anything else they could make a buck from, sad but true. The same happened with Obama, as soon as he became president site owners sold Obama t-shirts and anything else they could think of.

Just a few days ago there was a devastating earthquake in Haiti. The top search term according to google trends this month was “Haiti Quake”. Will we see an increased amount of haiti sites and support groups on the internet. The answer is Yes. There are already more then 500 groups with some groups which have over 200,000 members already in each group.

Whether the cause is out of donation or charity or support or just pure love, there will be another site related to another occasion to either help or gain benefit from.

There is always good and bad in the industry. When you see something is starting to bubble you can take advantage of it big time. “Iraq” was also one of the major search terms for a very long time. When the iphone came out hundreds and thousands of site owners started getting in on developing iphone applications.

I tend to use Google trends often, it can usually tell you what the most popular search term is for the month, and you can set up a site based on that.

Even domain name investors regularly check the global news and what is new in the industry. If there is a special name ready to go wild, they will register it!

But the question is what works for you? Have you recently taken part or had any experience in this area?

There are already more then 500 groups with some groups which have over 200,000 members already in each group.
Jan62010

GSEO.net – Social Networking Community

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It has been more then 2 years since I have been developing GSEO.net and officially launched the site in September 2009. The site has over 300 members and will steadily increase as the word gets out.

The whole purpose of GSEO.net is to connect SEO Consultants or Internet Marketers with Clients who are in need of advice giving the consultant opportunity to take the client on for any future services, along with giving SEO professionals a change to promote their services by posting blogs, videos of themself or company and news articles along with contributing in the forum and anything else that interests them.

As for the Client they can also upgrade to contact SEO consultants directly enabling them to save hours of hard work doing SEO them self, they can have answers at their fingertips. The concept is unique and seems to be working well already. We are also conducting SEO competitions along with prizes and cash giveaways.

Another very nice feature is the affiliate program allowing other website owners to gain commissions on referrals they send to the GSEO.net community.

So whether you are a client seeking advice or services or an seo professional / internet marketing guru or even newbie get started and join today and benefit from the community!

Once you register, we recommend you to upgrade here while we are still a low monthly fee at only $19.95 per month. If you upgrade at this cost, this will lock you in for the future, so that you do not pay more for when we increase prices before we launch our own private SEO tools and other nick nacks for paid members!

I would also be interested to know by leaving your feedback here, what do you think about GSEO.net?

Nov172009

Interview With Professional Blogger Yaro Starak

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yaro-starak

It’s been a pleasure to be able do an interview with professional Blogger and Internet Marketer Yaro Starak. I put together useful questions in order to get useful answers that I hope everyone can learn and benefit from;

Daniel Lew: You have been able to successfully live the internet marketers dream earning a good living from automated income from a few hours of work each day. How long did it take you to get to the stage of being able to work from home, and how much longer after that did it take you to start earning a 6 figure income.

Yaro Starak: I’ve been running websites since 1999, and made my first significant
income stream in 2002 (about $500 a month from banner advertising on a
hobby site I built from scratch). Before that I was playing with eBay
and learning how the Internet worked. I started a proofreading
business in 2001, which eventually brought in enough to live off, so I
quit the part time job I had at the time (I’ve never had a full time
job). In 2004 I began blogging and within 12 months I was making about
$2,000 a month. Eventually I sold off the proofreading business and
focused 100% on blogging, and by 2007 I made over $100,000. I made
$250,000+ the year after and over half a million the year after that.

I suggest people plan to spend 12 months learning, followed by 12
months to get themselves up to a full time income and the next 12
months to reach six figures. That’s a realistic timeline anyone can
shoot for, though of course it can be done quicker or slower,
depending on what you do.

Daniel Lew: One of your most successful sites is http://www.entrepreneurs-journey.com/ how successful has this made you up until today and how much further would you like to take it?

Yaro Starak: Entrepreneurs-Journey.com is my main blog and the center point of my
business. At the moment I don’t have any plans to make any major
changes, all I have ever wanted to do is help people with my writing,
which is what I intend to keep doing at the blog. If I can help even
just one person reach financial freedom via the Internet, or make them
a better person in any way, then I’m happy.

Daniel Lew: What advice could you give anyone that is starting out as a blogger or affiliate marketer?

Yaro Starak: I suggest you do two things -

1. Find a hungry market who really want what you have to offer
2. Give them so much value that they come to respect and trust you

The key here is giving lots of free content, so when it comes to make
money, you have lots of attention and trust built up. Oh, and make
sure you build an email list too :-)

Daniel Lew: What forms of promotion have you done in the past to get your site maximum traffic?

Yaro Starak: My best forms of marketing so far have been the following -

1. Giving away an amazing free report from my blog that reveals a
detailed picture of how to do something from A-to-Z
2. Doing podcast interviews with well known and/or successful people
in my industry
3. Writing guest articles for other popular blogs

And as always, the best traffic technique you can ever use is to give
people lots of value for free. Powerful content is the key to maximum
traffic.

Daniel Lew: One of your latest products is Blog Mastermind. It seems like there is alot very good information there. Can you elaborate a bit more on this product and what made you decide to offer offer this learning secrets and product to others. (I would also like the affiliate referral link to this please)

Yaro Starak: Blog Mastermind is a very special course because it was created at a
special time in my life. I had just reached a major milestone,
generating at least $5,000 per month from my blog. I decided I wanted
to write down a step-by-step process while it was fresh in my mind
regarding what it takes to grow a blog to this point, so that’s what I
did within Blog Mastermind.

The course is made up of 27 weekly lessons, designed to be completed
over 6 months, although you can do it at your own pace, slower or
quicker if you prefer. I also interviewed 5 professional bloggers, did
live blog case study videos, and include lots of extra audios and
resources. The program also includes direct access to me via live
coaching calls held each month, so you can ask me for specific advice
regarding your blog.

You can find out more about the program here:
Blog Master Mind

Nov52009

Dofollow vs Nofollow Blog Comments

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Google invented “nofollow” to help webmasters and site owners counteract spam. All this was started in 2005. With blogs such as wordpress by default comments are nofollow, but you can set this to dofollow if you want which is an incentive for users who are familiar with this to comment in your site.

dofollow vs nofollow

When doing SEO or even Viral Marketing Blog Comments if done in moderation, this can help Search engine rankings, by commenting you can gain more backlinks, but there are a few things to consider – whether the link you have gained from commenting if this is a dofollow link this link will carry more weight then a nofollow atleast to googles algorithm.

Here I have put together a little secret for when commenting and looking out to comment on Blogs which have dofollow. You can copy and past this text into google search box and replace “keyword” with the keyword that relates to the niche you are in and then the results will give you dofollow blogs to comment on – keyword “Remember my personal information” “Notify me of follow-up comments”.

Although dofollow is more useful on an seo perspective, I personally recommend to comment on both dofollow and nofollow as this will make the links you are gaining to your site look more natural. I also find when commenting on nofollow blogs I tend to get more click-through’s because generally the site is less spammy when getting a nofollow link so the visitors are more genuine.

Now when you are commenting you want to be sure that the blog post you are commenting on is relevant to the link you are submitting. Secondly better you keep your name as your real name and your blog url, I do not recommend using any other keywords other then your real name where it asks this because google is kind of smart enough to pick up if you are trying to cheat the system. Just be careful.

If you are kind of new to the whole nofollow and dofollow game and don’t know how to find which are dofollow and nofollow links, I recommend you install a firefox plugin

Download and install Zachary Fox’s NoDoFollow, a useful Firefox extension that highlights the links on any side and color code them according to DoFollow or NoFollow status with either pink for NoFollow or light blue for DoFollow. With this simple plugin, you could easily differentiate which links are DoFollow and which are not. All with just a right click.

Oct312009

Outsourcing Design and Programming Projects

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odesk

When I get overloaded with work and I can not manage designing or programming sites myself I use oDesk.

For a long time I have been using oDesk for web projects, I find their system very reliable and user friendly. You know when you hire someone on there that the transaction will be safely taken care of, not only that you can view their success rating and hourly rate without having to negotiate pricing or anything else.

It’s all there just like a menu and what’s even better you can use your credit card to make the order through to pay the developer, then oDesk pay them. I think this system is great as it enables you to pay through an Escrow system. So this ensures the buyer and seller are both happy before the transaction takes place.

Starting Off
When putting a website together it requires alot of technical thought and marketing concept including the purpose and thinking of ways to generate income. If your site is based on offering a service then this will be alot different to putting a site together that is based on automated earnings. But in reality know one has the ability and mind power to structure the site the way you want it including framework and branding and direction and giving the site real drive better then you can, so bear that in mind before starting.

I mean putting a site together on your end with a bit of effort is needed. You can not just think of an idea and get someone to do it. So if your up for it and have the passion then go for it.

Development Stage
What I do before putting a site together is I look at around 3 Top sites I like and then I put the design and ideas together in Photoshop as I already have design skills. Bear in mind if you have some technical knowledge then the easier it will be.

Most sites these days require css styling skills and then applying this to your coded php files for example. But if you are not familiar with this process that is also ok. It may need you will have to work a little harder or get the developer at hand to work in from design through to coding.

Once you have had a look at sites that you like, start puzzling it all together, add bits and pieces and modules onto your page that you like.

Follow Through
Once your happy with the direction then the next stage is following through. So you will need to first of all find a developer on oDesk perhaps two, one for designing css style sheets and one for asp or php programming and then ieven one more for ajax depending.

Once you feel comfortable with getting the right person, and this ensured by having conferences over GoToMeetings or Skype, you can then narrow down the person or team you would like to put on for the project.

Bearing in mind constant communication will ensure a better result, but make sure there is not too much of it as in my experience disturbing designers and technical team too much slows down the results even further. I normally keep lists together along with what is needed and tick them off as I go along. So it’s also important to be organized aswell.

Constant Marketing
Once the site is ready you must also maintain your site and do constant marketing including SEO and Viral Marketing but the best ways to find someone to do that for you I have always found is in SEO Community type sites.

Important Note: Always have a non disclosure agreement ready before having someone take on a job

Oct302009

Facts About Youtube Marketing

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Youtube has been one of the most successful social media sites in the world, and it was mostly used by many people who want to upload their own videos just for fun, entertainment, education and business. They also want to increase their millions of visitors to subscribe on their blog, add it to their favorites, rate and comment about the video. Youtube is also a place where you can market yourself or your business through the use of video marketing. In other words, we can use it on our own terms, known as Youtube marketing. Unlike any other social media sites like Veoh, Megavideo and Vodpod, Youtube is the highest number of visitors and page rank like no other. They have a huge PR9 Google Rank, which tells me that they have done a good job with such hard effort. They have the same page rank with a popular social network called Twitter.

Youtube is one of the best places to market your business. Many of the online marketers right now are uploading and doing online marketing on Youtube rather than Veoh, Megavideo or Vodpod. They believe that Youtube is the best place to do video marketing which of course, they need some sort of strategy that attracts many viewers out there, and to bring out some nice comments, ratings, favorites and even subscribe to their list.

First things first, they upload their videos and while it is uploading, you will edit or create your own title and description of your video. The way they market their video is to put a link into their description as a supporting backlink. Although they don’t care if Youtube uses no-follow or do-follow attribute, but the point is to gain more visitors, targeted traffic and revenue to their site through internet revenue income streams like Clickbank, Amazon, Adsense, etc.

The fact is, Youtube marketing really impresses them and to motivate their needs for making their business successful as they want. It needs to be taken to the next level, not just updating contents and submit them to article and blog directories, but also we need video just to attract viewers out there and to keep coming back for more.

This is how Youtube marketing was really the best to market your own video rather than any other competing social medias out there, and there’s nothing to be the best for business promotions than Youtube.

Oct272009

25 Most Famous Quotes From Online Marketing Heroes

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online marketing heroes Recently I had read the book Online Marketing Heroes and I must say it’s one of the most inspirational books I have ever read. It’s a book from the same company that published Blogging Heroes.

Michael Miller interviews each marketer and really goes into great detail on what works for them and what has made them successful today.

From marketers with shopping websites through to travel and online marketing businesses there’s really a great mix. Lee Odden and Jill Whalen had some great tips in their also.

So with this I was inspired to give you a taste of the book and to list some of the most famous quotes from them that were also said in the book:

“Focus on the user, build for the long view, and the money will come.”

Greg Hartnett, Best of the Web, Hotel Hotline

“E-commerce is an evolution. You Don’t have to get everything right immediately; you can learn from it.”

Lauren Freedom, the e-tailing group, inc.

“No matter how much you spend on it, a web site is invisible until somebody links to it”

Eric Ward, Link Marketing Consultant

“[If] you can get the PR people interacting with the search people, they will discover that there’s lots of things they can do together.”

Greg Jarboe, SEO-PR.com

“You need an information-rich web site and a web site that responds to [customer] needs, whatever they are.”

Joan Holman, Legacy Achievement Foundation

“Every year the marketing landscape changes, every year the customers become more demanding, every year they’re wanting more things. You have to always be sprinting to stay ahead of the competition.”

Jacob Hawkins, Overstock.com

“What we’re trying to do is make sure that we are providing the most flexibility and the most convenient ways for customers to shop, whether they start online and go in the store, or start in the store and go online.”

Mark Oldani, Circuit City

“People are passionate about brands, not necessarily because they’re getting some kind of buyoff. The best loyalty doesn’t necessarily come from loyalty programs.”

Jeffrey Glueck, Travelocity

“If you consider a personal character, then the experience you want to create is the story.”

Tamara Adlin, Adlin inc

“The bigger story here is that the fabric of the Net has changed; it’s a place for people to connect up around shared interests and then collaborate towards some sort of action.”

Steve Rubel, Edelman.com

“I think people are more informed because of the Internet than they were before.”

Jordon Gold, Freedom.com

“Do you ever want to sacrifice tone and feel for what you know the search engines are looking for on a page? That answer is no.”

Heather Lloyd-Martin, SuccessWorks

“It used to be that if you wanted sphisticated marketing tools, you had to be rich. That’s not the case on the Internet. Anyone can compete, just at different levels.”

Chris Baggott, Compendium Blogware

“[It's] a way to build up buzz in blogs, for people who want to get information out there to the blogosphere.”

Ed Shull, NetResults

“[The blog has] become a real conversation tool and forum to have a conversation with our customers.”

Brian Lusk, Southwest Airlines

“That’s where a lot of the benefit of social networks comes from; the ability to promoted information to communities of like minded individuals.”

Lee Odden, TopRank Online Marketing

“If you optimize it and it’s relevant for the keyword, it’s probably going to rank.”

Liana Evans, KeyRelevance

“You use Google to test everything and get the message right-and then you go to the other places.”

Perry Marshall, Marshall & Associates

“I think it comes back to Marketing 101. Who is your target audience? How are you trying to influence them?”

Kevin Lee, Didit.com

“General search engines can’t solve everybody’s unique needs, so vertical search engines in shopping or local are critical to the landscape.”

Paul O’Brien

“More and more marketers are starting to realize that, in a lot of cases, this should be thir first buy. It’s easy to do it, it’s easy to measure results, it’s not that difficult to learn, and there’s a low barrier to entry.”

Ron Belanger, Yahoo Search Marketing

“What we want, in time, is to offer all advertisers a very advanced set of features but in a way that’s incredibly easy to use, so our system can help optimize advertisers’ performance without causing too much work.”

David Fischer, Google

“Our job is to facilitate our clients’ direct experience of their customers.”

Phil Terry, Creative Good

“Interactive and digital technology doesn’t necessarily do a lot of things new, but it does all things better, faster, more cost efficiently.”

Patrick Duparcq, Kellogg School of Management