Search Engine Optimization for Bing |

Oct122009

Search Engine Optimization for Bing

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If you are a webmaster you may be wondering ways in which you can optimize you or your clients sites better for the Bing search engine. As most SEO experts are aware, Google has patented their algorithm on links, while Yahoo have patented their algorithm on keyword meta.

So after doing a bit of research over at the Bing webmaster blog I soon discovered that the optimization techniques based on tweaking keywords on-page were not that much different then SEO for google. The few things I found useful to know were that using body text seemed to be the most powerful and would carry more weight in it’s effectiveness on results.

You can see after some optimization I am able to get 2nd from above for the keyphrase “SEO Community”. By default the crawl rate is pretty slow, but you can create a robots.txt file to speed it up.

Then it was interesting to see that picking the right keywords was also going to be a plan of attack when doing SEO. I always found that the Google Keyword popularity tool has always helped alot. So for the most part once you have brainstormed on your niche and the words you would like to target, you can then define them and find the most popular keyphrases to use based on a tool called Microsoft Advertising Intelligence .

You will need to sign up for an adCenter account before you can use the tool. Although it costs $5 to sign up (As most things cost with Microsoft) It is still recommended. I guess it’s also their smart way of sucking you in to try out their advertising system, which by the way isn’t a bad idea!

SEO Breakdown: