This blog post has been optimized using Keyword Winner
Doing a press release regularly or atleast monthly is a great idea for gaining authority backlinks and gaining credibility on the internet.
One thing is for sure if the press release is done right it will benefit your search engine rankings. You normally see many sites with news from Yahoo buzz for example. If submitted to major press release sites PRWeb being one, they generally release these out for you to the major channels and regional news sites for you.
Usually you can add video to your press release, your logo and links pointing to your site, so they can be extremely powerful.
To optimize your press release for the search engines, it is a little bit different from traditional newspaper ads, you will need to be clever and think of words that you want to rank for when writing your release.
It is important that you have a strong title for your press release to catch the reader, then a great 1st paragraph to attract them to read more. Within these 2 areas you should also use effective keywords that you want to rank high for as Google for example tend to when crawling sites gather information from the top of the page first and work their way down, sometimes leaving the further down copy out of their algorithm.
When you write your press release be sure to add around 3 links in the article with anchor text in it. Usually press release sites allow 3 links pointing to your site. Try and add links that not only point to your home page but inside pages of your site aswell.
Once you have submitted your press release I suggest you also link to the press release from your main sites inside page somewhere to give it some link juice back and this will help distribute the juice around. You should also use sites like Digg and Reddit to submit your link to which contains the release.
Remember a press release is not an article. An article is talking about a particular topic in general without self promoting. So with the press release be sure to be as creative as possible when putting one together, and be as convincing as possible.
It is really your chance to pull the reader towards whatever it is your trying to sell. 50% of users on the internet get sold by reading, the other 50% are visual people, so if you can stick the two together and do it well, continuously, then you will have some good head start. Good Luck
Great Article! Very simple and helpfull
Hello Daniel!
I am so impressed on what you have shared about the press releases. It's really amazing on how we apply our press release or shall we say "news articles" on search engine optimization. I am relying on keyword density on my press releases right now, and I now understand how press releases are gonna spread throughout the market of SEO, anywhere in the internet.
Thanks!
Fretzel
I tried press releases for my blogs and it really helped in driving instant traffic. It is always good to submit press release to those web site which has high page rank.