People who are new to the internet and don’t know about adwords or anything to that matter usually type in google, online advertising agency to search for the type of advertising agency they need, and may find them on the right, or above us in yellow as a paid listing.

To be honest 90% of users search through natural search results, not through sponsored listings, so im sure we are more noticed than what they are in the search results.

I usually see google adwords also in the sponsored section competing for the same keywords. That is a story in itself