Affiliate Marketing Landing Page Vs Squeeze Page

Landing Page Vs Squeeze Page

What is the difference between a landing page and a squeeze page?

A lot of internet marketers even them self get confused on the differences between a landing page and a squeeze page, so in this post I wanted to outline what it is that separates the two:

Landing Page

A landing page is a sales page which normally has has a teaser headline and captures a website visitors attention with a catchy headline and as a follow up has some nicely worded sales copy and in most cases lots of sales copy and in between all of that perhaps some videos and testimonials.

The sole purpose of a landing page is to get website visitors to have them buy your product there and then. There will be of course as well a buy now button at the bottom of the page there, with perhaps any last bonus give away’s if there is any.

You can also do SEO on the page in order to get it optimised and come up in the search engines, but lets say your page that you are selling has a Clickbank product on it, you may perhaps have other affiliate marketers help promote your landing page, for example I own my own ebook and it is listed in Clickbank, so if I wanted to I could approach them and offer them the opportunity to buy a domain with the word review at the end of it.

So they would have say get or .net or .org, what ever the case may be, they then optimise that landing page for them self in order to have it come up under the search engines for when people search the product name and then the word review at the end of it to see what others are saying about it, then traffic will be directed to your main landing page from them and they would get a commission for sending buyers your way.

Sample Landing Page – SEO Revenge

Landing Page Creation – Pitch Magic

Squeeze  Page

A squeeze page is a small simple page that captures an email, on a squeeze page it is normal to have something to give away for free in order to have the website visitor put their email in on your page, this could be a mini ebook or guide or video with secret tips.

You do not really need to optimise the page though, rather a squeeze page is something you promote virally through forums and social networking sites and through your existing email list, you can also provide your squeeze page on your website as an ecover or pop up to give them an incentive for being a subscriber, this entices them to put their email on your site and is a win win. you give something away and they give you their email. Simple!

But with a squeeze page it is really about building relationship, rather then just doing it for the sake of capturing their email, you are building long term relationship to send out surveys to them from time to time, find out their strengths their weaknesses and where you can help them.

Also with a squeeze page I use an email optin form which comes with an Aweber account, Aweber are my preferred list building systems, they have forms that you can just copy and paste to your own page, then once you capture an email it is really easy to get the users funneled out through the auto responder and broadcast messages.

Sample Squeeze Page – SEO Check Sheet

Squeeze Page Creation – Squeeze Theme

Do you have a Landing Page or Squeeze page?

If you don’t you could be missing out on a load of sales and conversions. I think any website business should have one. Don’t miss out and take action today!

All in one solutionOptimize Press allows you to create landing pages, squeeze pages and even membership sites. I recommend you check it out!
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Miguel 03-09-2010, 13:10

You Know here i can make a landing page or squeze page?, i am new to this affiliate market. Your advice will help.

Daniel Lew 03-09-2010, 13:24

Hi Miguel:

Landing Page Creation:
Squeeze Page Creation:

Good Luck!

Jeff Caceres 03-09-2010, 19:54

Wow mate! Another nice useful video. I'm already creating an eBook and squeeze page now, and I simply can't wait for it. Hehehe!

Jeff Caceres

Alex Dumitru 08-09-2010, 10:13

This definitely makes it easy :)

TrafficColeman 03-09-2010, 13:22

Hi Dan,

Squeeze pages have given me the opportunity to grow an massive list of subscribes over the past eight years. People need to realize instead of sending people directly to a landing page which can also be named an landing page, they should consider going with an squeeze page.. Why? because people will be willing to give you there name and email and email address in exchange for your information..

"TrafficColeman "Signing Off"

Jeff Caceres 03-09-2010, 19:52

You're right about that TrafficColeman. I've just created my first eBook now and finished creating my squeeze page for it. It will be effective for collecting e-mails of subscribers for sending newsletters on promoting a product. I can't wait to pump up my new squeeze page soon!


Jeff Caceres

Daniel Lew 04-09-2010, 00:55

Who created it for you ;) ? Did his first name start with D by any chance? :)

Daniel Lew 04-09-2010, 00:50

Hi Antonio,

More marketers are now realising the power of squeeze pages, because even though your not making a sale straight away you are capturing their email which is much more valuable as you can keep them as a long term buyer, rather then selling them one thing from a a landing page and then never seeing them again.

Gav 04-09-2010, 02:58

Love the t-shirt Dan.

Keith Davis 03-10-2010, 10:38

Hi Dan

I read a lot about list building and Aweber but have never got into it.

Looks as though I need to make a start.

Aweber is a paid service and I understand that Mailchimp is free – up to a certain limit.

Do you have any thoughts on Mailchimp?

Daniel Lew 03-10-2010, 12:46

Hi Keith,

They are only free up until a certain point. All email marketing programs have different payment plans as you get more subscribers you are charged based on that, at the end of the day you will find most of them are fairly much the same in price.

I tend to like Aweber cause it is the most reliable for me!

Keith Davis 03-10-2010, 13:26

Thanks Daniel

Just watched the video – very good.

I'll take a look round the site.

Patricia 15-10-2010, 01:53

Hi Daniel

Thanks so much for explaining in language this technophobe can understand. I hear techies talk about this all the time but not explain what they are talking about. Not much help to this newbie. Now I have an excellent article that I can bookmark and come back too.

Patricia Perth Australia

Daniel Lew 16-11-2010, 14:17

Thank you Patricia,

I appreciate it and am really pleased I have been able to offer you something of value

Joline Gowey 18-10-2010, 20:08

Then finally an outstanding blog post in relation to the subject, keep up the great work and I wish to examine even more within you in the long run.

Susy Ting 15-11-2010, 20:31

Wonderful stuff.. really very informative. I'll grab the RSS feed and will stay tuned for more. Oh, and I threw you a StumbleUpon vote ;)

Tristan 16-11-2010, 10:46

Whoah. I was actually wondering this myself earlier today. Talk about great timing! Thanks, Dan!

Daniel Lew 16-11-2010, 14:19

Hey Tristan,

Timing is almost everything, good luck with it!

Marvin 21-01-2011, 02:49

Great information! Thanks, its a big help for a starter like me. I am trying to learn as much as I can. I actually am using Optimise Press right now, what do you think about it? Need an experts opinion. thanks!

Daniel Lew 21-01-2011, 04:04

Optimize Press is very good, I have done a review on this before:

Codrut Turcanu 27-03-2011, 10:30

Hmm… I wonder then what's the difference between a landing page vs. a sales letter page?