Danlew.com

Happy New Year everyone, and even happier for those who have been involved with SEO for some time. Obviously change is one of the hardest things to work with particularly when one is very set in their ways, but change is good and only for the strong minded. Now has come the time, for many years since 2003 Google had set a patent based on link popularity.

This algorithm structure is based on back links and calculates links, the good from the bad, the popular from the less popular, the authority links from the less authority and weighs up the links from high page rank vs low page rank sites and pages.

For 2010 all this is changing

It has been told recently Google have based their new algorithm on a social platform. For me personally change is good, I get bored easily and concentrating on back linking becomes tiresome and monotonous. Although this will not be totally eradicated there will still be some chance to progress and spend time on other areas. The other areas include:

• Personalized Search Changes
• Real Time Search
• Growth of Android and Personalized Mobile Search
• Social Search
• Bing Growing into legitimate option 2

The recent patent is an interesting one as recently summarized. It shows that alot of attention will be focused towards Google Phone, or mobile in general and bookmarking and personalization along with user data information.

This actually tells us that social media is going to play a big role and that Twitter and other Social platform will also be contributing in the data that is shared and will carry weight accordingly.

Those SEO people who are already against social platforms have no option but to turn to this game. It is really a do or die situation. I believe SEO is already changing towards an overall internet marketing platform. To do and adapt in all the ways of marketing on the internet enables you to receive the highest search engine results.

To be successful particularly in 2010 you will need to stay ahead of the game. Working off old SEO ways will be half of the work and sooner or later fade out alltogether. So start getting social, mobile, in the media and above all user friendly becuase this is the way of the future folks!

Best of luck and success for 2010!