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Today it was announced that Google product listing ads display in the google search results, a cost-per-action ad program:
Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include:
- Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.
- List your entire inventory: Product Listing Ads requires no keywords or additional ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name. Product Listing Ads makes it easy for you to promote your entire product inventory on Google.com.
So far the ads display randomly around half way through the page and it is not yet defined exactly the point of preference. It may turn out in the future that the ads display just below the sponsored listings at the top.
For Affiliate Marketers it has been debated whether this would put them in jeopardy. Getting a product to display in the top of the search results is another story and something all SEO professionals Im sure will be studying more carefully along with the demand. Although it seems Google wants a slice of every action, they are always striving to find better search results but for me I some what think that their search results will end up looking very untidy.
What are your thoughts?
Hi and thanks for that scintillatingly interesting article, I came across it as I follow you on Twitter.
Our website has over 3,000 items for sale and we currently run an Adwords campaign, a CPA advertising option is certainly very tasty and I hope to research this a lot this week.
Many thanks again for sharing this
Nina
Hi Nina,
Thank you for the follow and kind comments,
Because you are running so many items and I see you seem serious about your adwords campaign I recommend you also use SpeedPPC to track and monitor your ROI
Best Wishes and Success
It’s a cool feature like no other, and Google has practically gone wild on the next level of promoting products like this new feature.
Thanks Daniel for the wonderful information.
It’s pretty awesome that Google has implemented with such kind of feature. Google has been very innovative and they’re doing everything to keep their position on the top of the mountain.
Wonderful post man!