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Gaining quality exposure from other areas
Really being an SEO professional is really about being an Internet Marketing specialist.
You have to think of all the ways in which gets you great exposure online by combining all the right strategies.
Backlinks is one thing but traffic, and exposure and authority is key!
1. Google Maps
I find when doing business with anyone, I tend to check out how they are placed in Google maps, and check out their main head offices through google maps. It is also great exposure if you can get listed in google maps.You will be surprised how many people use “google maps” when searching for businesses in a particular area.
2. Youtube Videos
I know of many speakers and people who are involved in conferences that create videos for business and it’s a great way for anyone to take you seriously when doing business with you. Not only that the chances of getting hits to your website is quite high and the amount of viewers in Youtube are billions. As stated by Aaron Wall if you are not using video you are losing 15% of your potential website traffic and 40% sales conversions.
3. Twitter
Sad but true, those of you who ever hated the thought of getting into twitter, now is a must. It really increases your chances of users seeing what you do in small text like sms comment. Not only that the idea is to have more users following you then you following them, and if you tweet interesting enough users will follow you, It is a great way to get known and perhaps brand yourself .
4. Facebook Fan and Groups
The social media has really become more then just a friend finder, With a Facebook account you can create a group, and have hundred of thousands of potential friends or associates be part of this group. Because Facebook has now 300 million users and is the most active social community in the world then for marketing purposes not being a part of this site will lose your chances of being noticed.
5. Yahoo Directory
Although the directory is filled with loads of links it is also being visited alot by hundred of thousands. There are alot of people that like to do business and go directly to a directory to find a business who they need their services for. I guess if anyone can not afford $299 then perhaps they are not really someone I may want to do business with, so in many ways it is a good way to have someone take you seriously being listed in there.
6. Wikipedia
To be listed in Wikipedia is not an easy task, but once you are there you can expect loads of traffic. Visitors find Wikipedia to be an authority site, a bit like an open source Bible.
7. CNN, BBC
Having a news company publish news about you online is extremely valuable. Not only do you get loads of traffic from this, but you also make yourself very trust worthy and get looked at seriously. If you want to also get some media attention and are not a business try doing something amazing through Guinness Book Website or Sponsor a charity Event or Club in ways other then money. Clean Rubbish Days were also a big hit back in the day!
8. Email Marketing
If your site is not doing email marketing you are missing out on alot of your current clients coming back to you for more and more offers.
9. Affiliate
Affiliate is a great way for other site owners to spread the word out for you and add your website banner to their website.
If there is something else here you feel you can contribute or think should be up here, please feel free to comment
That was a very interesting topics to discuss with and everything except the SEO are also useful in some reasons or the other
Thanks for the post.
Dan i need to ask a question about "Yahoo Directory". I notice that all of your blogs are listed there.
Is it really worth to submit a normal blog to Yahoo Directory. Can you can explain the benefits.
I also never be able to intrude into big directories. Gulp gulp…….Good write up.