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You will spend your heart and soul choosing either competitive or less competitive keywords. Either way it is still a risk. If you choose competitive keywords with higher click through rate you still need to be prepared for the maintenance. It’s one thing to get 1st page position, it’s another to maintain it. If you go for less competitive keywords and the results are slim, then you will need to spend time again shooting for other keywords again and again.In my experience shooting for long tail keyowrds is the key as it is more defined.

You can never say that if your on the 1st page you will get so many clicks to your site and make so many sales.

But performing keyword research is really the gamble you take before you invest your time and money on reaching top position to find out later it is extremely hard to keep it in that position and if it is bringing the return you were hoping for. Most people think that using targeted keywords are easy. For example, “SEO” gets an estimated 20,000 searches a day while “SEM” gets an estimated 9,700 searches a day. If your gut tells you to target “SEM”, you may get higher rankings quicker, but it would only get you half of the results that you have, if you targeted and ranked well for “SEO“.

Remember that even though SEM has less searches it may also be just as difficult or more to get you 1st page position because the sites that you need to out-beat on the 1st page may have more relevant, high page rank and authority backlinks then the sites that are on 1st page for the keywords SEO. So before you choose the keywords also take that into consideration.

There are keywords that are out there and are not able to rank well and the amount of link building needed may not be as significant, regardless of your optimization performance just do your research on this before making the final decision.

There are 2 main aspects for keyword researching. The first aspect is popularity, on how keywords actually searched more often. For Google, Yahoo, and MSN, it’s really unfortunate that we don’t share the actual number of searches for targeted keywords. However, there are some online tools which are generally accurate and Google offers a free tool called Google Keyword Analyzer Tool, which gives an approximate number of searches for various keywords.

Other keyword popularity tools uses search data from a number of smaller and second-rated search engines along with few algorithms which can predict on how many searches are being made for various keywords you use. It’s not perfect, but it gives you an idea of which keywords are most popular in the internet. Since Google’s figures come from, they’re probably most accurate, but even figures are only estimates and we found that some of the keywords returns like “Not enough data” results. You may wish to use both Google and another keyword popularity tool.

The second aspect for keyword researching is through competition research. Competition research starts with web page analysis to determine how competitive your website is for any various keyword you use and attach. Sometimes, it referred to as page strength. The next step is to examine some keywords in order to see how competitive they are. This is sometimes called keyword difficulty. If we determine keyword difficulty, it would be done partially by examining how competitive the pages that ranks well for this keyword, though other methods can be helpful as well in the internet.