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Buying Links Is Good For Search Engine Optimisation if done the right way! I repeat… if done the right way!
It has been told in the SEO world, that if you buy links it will hurt your rankings and could get you dropped in rankings or possibly banned. This is not entirely true. If you buy links in the natural way it is allowed. I am talking about services or networks that allow contextual linking for example.
The best way to find reputable links is from sites that do not clearly state “Links Here For Sale!” or from sites that do not already have a crazy amount of outbound links from other sites displayed on their site. That is when Google picks up that it could be a bit unethical, particularly if the site sells links based on page rank and also publicizes it.
Don’t be scared or believe the hype when other SEO companies say you should not buy links because 99% of them are buying links themselves, whether this means that they are outsourcing to India to get links done, or simply hiring other webmasters to put links to their clients sites, its usually those webmasters that are buying them in some way or form from somewhere.
You can of course build links naturally by posting nice fresh content in your site regularly and people who find your site interesting will naturally link to you or you can simply create social profile pages and submit your site in directories such as Business.com, Local.com Botw.org etc. but at the end of the day you need to get some other links from somewhere and getting them from sites like BloggingUnderground is a great idea as you can target certain blogs you wish to post on and can add your link in the content. This service isn’t about buying links directly it is about using their paid platform to post contextual links on other blog posts.
Of course if you only buy links then this will send off alarm bells, but if you mix up your links form natural sources then this is more then ok. Google also bases their algorithm on keyword density which I explained earlier in my SEOPressor post. Programs such as SEOPressor or Keyword Winner will help you get your pages more fine tuned.
But getting back to buying links, sites link Blogging Underground for example have a full market place of links to be placed on certain pages of sites and these sites generally do not have “buy link here!” all over the place, they are normal blogs with different ip addresses and are very discrete and links are usually placed within content so you are getting quality links from content pages. So when Google do their random crawl to find dodgy backlinks you can be rest assured your links are considered quality.
I agree with with you that buying links for SEO is not as bad as people think if people buy it the right way and nothing with those links here for sales.
Daniel Lew Reply:
September 29th, 2010 at 1:05 am
Hi Justin,
That's right and I would much rather buy some quality links that I have hand picked myself then to pay someone to get links for me as they are usually using paid methods them self in order to generate back links.
It reminds me of Text Link Ads and Inlinks which have the same function as Text Links. I can't say too much but I think it is a good option only for those who can afford to invest in buying text links for SEO and organic traffic for good.
Hope everyone have good results in this program.
Jeff Caceres
I'm just coming from a website which was discussion how the site owner get penalized due to paid link. And the most important thing he stressed about is that dont get involved in obvious link schemes which can be identified by Google algo easily. And I think it make sense. Unless you are a big established brand the is a slim chance for google ppl to find your site and penalize you for paying for links.