Building Your Brand is King

Posted September 16th, 2009 by Daniel Lew & filed under Marketing.

This blog post has been optimized using Keyword Winner

Alot of people say that building content is king, or doing link building is king. But have they ever thought that building your brand is king? Look at all the big brand names out there, the only reason why they are big and continue to be big is because people remember the name and search for this name on the internet again and again.

Building your brand and people remembering is bigger than big!

Pepsi, Warner Brothers, Rolex, Ferrari, Nintendo, Nokia, Bollywood, the list keep on going?

Look at google they have a home page with just a logo, there content is 0, it’s inside their search box they have information. Look at Pepsi they could have a page with just the word pepsi and a phone number if they want, and they will still stay big because it’s the brand they have built over the years that sticks in everyone’s mind.

Think of a catchy name (non generic) when launching a new business, every business should have something short and memorable. This is the key to improving recognition which will lead to people spreading the word about you and people visiting your site or shop or office again and again.

I would list it out in this order as most important;

Brand – Having a very catchy and memorable name (non generic) is the key. Take microsoft for example, catchy and means nothing. The name doesn’t have to mean anything , just needs to be catchy.
Content – Building content on your site is usually by including recent company news, events, and images or anything else that fits into the theme of your site. Also by adding new pages with more information and by having more pages within the site increases your sites chances of having more pages indexed in the search engines.
Link Building – (remember there is no point in doing SEO on a site with no content unless you want to rank well just for the home page. If you want to rank well for inner pages you need to have content on those pages first or atleast create the page before you can link to it!

aurangzaib October 2, 2009

The Marketing tips you have provided are very insightful, you have done are really great job. I hope that it will be really help full for everyone in need of Ideas on branding and website marketing, Think I will come back again soon to read more..

Daniel Lew October 2, 2009

Thank you, I will try and add some useful marketing tips again soon!

Linkbuilderz October 3, 2009

The tips you have provided are really great helpful for me to know about it. Great efforts dude.

Speedweb October 4, 2009

I am very much satisfied with the work you have done here by putting much efforts to make the people understand about this.

Thanks a lot Daniel.

Alan Josef Caceres October 29, 2009

I agree with Daniel. Building your own brand is one of the genuine ways to make your content an attraction to the visitors. Link building will always be a part of this, as we have the right to do SEO for our site which is branded.

Thanks a lot!