Sales Conversions is really where it’s all at!

Lets face it, whether you use search engine optimisation or email marketing or advertise, those things really don’t matter unless you have planned your site in order for when your visitors get there and you know how to convert them into sales. If your spending all this money and time trying to ramp up your visitors but your site is not laid out in a fashion that will draw your visitors to buy, then you are clearly wasting your time, and 99% of the time you will fail.

Structuring no risk offers, create authority relationships and leverage traffic sources are all key techniques when converting sales.

When you are sending traffic to your sites, you offer a side door and pull them in this way, usually a side door can be known as a squeeze page. Here is an example of one squeeze page that I set up recently – “SEO cheat check sheet” It is a free mini eBook on techniques used to improve your search engine rankings by following an on-page optimisation check list.

So this is one very good tactic in bringing visitors through a side door on a small niche topic which I spoke about earlier in my previous post, this way you are defining your audience in a less competitive angle and then pushing them out to the bigger picture, this is what I call sucking them in then funneling them out!

Think about it, its like having a wedding in front of your house, you havn’t invited or sent out gift cards, instead you get strangers walking in from the street, and those people really have no gift to offer or intent to give money away from their own pocket, they just came to spectate. It’s ok to have them now as spectators because perhaps you have said hello to a next door neighbour you might not have otherwise, so then next time if you have a garage sale, they will most likely buy from you, because you have established that trust and relationship.

Another analogy is if you are driving your car around and you see a sign saying “garage sale” to me this is like finding a web page in the search engine, so you drive past slowly, if the garage sale is not presented nicely from the outside including prices and items then it doesn’t grab your attention and you will most probably keep on driving.

So when you are optimising your site for Google for example it is imperative that you make the first set of words in the description inviting for people to want to click to go inside your page, then you want to have a warm and welcome page to not make you want to run away or to have the page clearly have what they expected and more.

Researching your niche using keyword suggestion tools and building your email list are all part of the system in order to getting your visitors converted, but are not the focal point, particularly in the beginning. Get your website up and lay the foundation first.

I hope this topic was useful and I encourage you to let me know what you think!