5 Ways to Add Variation to Your Anchor Text
10 May 2012
Last Updated on 10 May 2012
Using Exact Match Anchor Text Won’t Help You Anymore! Find Out How You Can Diversify Your Anchor Text to Avoid Search Rank Penalties?
The era of ‘exact match’ anchor text is now over. Last few Google updates (including the very recent Penguin) have made it quite clear that you can’t steal your way to the top of search engines anymore by using repeatedly using the same keywords in your anchor text over and over again. Sites that over-optimize their anchor text are getting penalized one after another.
And you could be the next in line!
Before it’s really too late do anything, it’s important to modify your anchor text linking strategy quickly. After the Google’s Penguin update, adding variation to your anchor text has become more important than ever.
If you were not aware earlier, you should now be well-informed that there are various ways to diversify your anchor text, so that your site’s linking profile looks natural to major search engines like Google. Adding variety to your anchored text is the only way to avoid search rank penalties that could otherwise hit you for having tons of unnatural links pointing back to your domain.
Given below are five ways to diversify your anchor text.
If you were using exact match anchor text to link to your site, it’s a good idea to use other words of similar meaning. For example, the keyword ‘internet marketing agency’ may have synonyms like ‘internet marketing company’ or ‘internet marketing firm’.
#2. Brand Name
Using the name of your brand in anchor text is also an excellent idea to diversify. It doesn’t only make your anchor text linking natural to search engines, but also helps you to unify your branding efforts.
#3. Partial Match Anchor Text
The best way to avoid the use of exact match anchor text is to put partial match keywords in your anchor text. For example, you can avoid the repetitive use of ‘link building software’ and apply partial matches like ‘the best software for building links’, ‘a link builder’s best software’, ‘get a software that builds links quickly’ etc. These practices make your links look natural.
It’s not a bad idea to also use plurals in your anchor text rather than focusing only on singular words. Instead of using an anchor text like ‘SEO agency’, you can use ‘one of the best SEO agencies’. Have you tried it yet?
There are many sites that use the name of the URL to link to a website or blog. Having your URLs as the anchor text is also a good practice to add variation to your linking profile.
Though variation or diversification of anchor text is extremely important in the current situation, there’s something even more important that you should pay close attention to. I’m talking about ‘link relevance’. No matter how many links point back to your domain, they will be advantageous only when the source site or page is relevant to your own niche.
It’s about time you had a closer look at your anchor text linking strategy and tweaked it to keep getting search ranking benefits. Once your site’s rankings are lost (due to a search rank penalty), it may take months to recover. Even worse, your site’s search ranking position may never get back to where it was!
Wake up before it’s too late. Please feel free to leave your comments.
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