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Jumping on to the social media bandwagon doesn’t take effort. Definitely, there are several reasons that can instantly compel you to start a Facebook page for your brand right away. One huge benefit with Facebook pages is that users can see them even when they are not logged into their Facebook accounts. Another big benefit is that content on Facebook pages gets indexed by Google in real-time. Facebook pages also improve your brand’s SEO. There are many more benefits that you can leverage.
Though starting a Facebook page is a piece of cake, expanding the online reach of your business via the same is no easy feat. Once you’ve set up your company page on Facebook, you should always abide by a well-planned marketing strategy, while avoiding the mistakes at the same time.
But what mistakes can you actually make on your brand pages? Well, given below are five Facebook page mistakes that you quickly need to open your eyes to and avoid committing them so you may keep your fans coming back over and over again.
#1. The Content on Your Page is Not Diversified
Without having an effective content posting strategy, you can easily dilute the impact that you truly intend to make. Variety is the taste of life. While planning the content structure of your page, you need to choose different types of content. By posting only one type or similar type of content, you can easily get your fans bored. Diversified (as well as interesting and relevant) will not only keep your fans glued, but will also keep the page growing.
#2. The Personal Touch is Missing
One of the most common mistakes that small businesses or companies make is that they don’t show off their personal side. Your fans are only humans. To compel them to step into a relationship with your brand, you must show them the human side of your business. Nothing will catch the interest of users more than what goes on behind the scenes. Have a unique voice that people can easily connect with. Talk about your company culture and employees. Humanize your brand!
#3. Most of Your Status Updates are Overly Promotional
Social media is never a platform for direct advertising or promotion. If you start hard-selling to people, you can turn them away pretty quickly. It’s true that fans really love to hear about newly launched products. At the same time, they also need to be entertained. It’s only when you’re able to strike the right balance that you can achieve success with your Facbook brand page.
#4. You Don’t Know What You Actually Want to Achieve
There are several things that you can do with a brand page on Facebook. If you are not clear about your goals, you can never expect to get results. You can use the page to create awareness about your brand. You can use the page to generate leads online. You can it to create loyal customers for your business. Unless you know what your specific goals are, you can’t focus on the right metrics to calculate your progress.
#5. Posting is Untimely or Badly Timed
Small businesses need to adopt a scientific approach to Facebook posting. You can never expect to achieve success by posting content in a haphazard manner. In order to engage fans more, you should try to connect with them during off-peak hours or at the weekends. An increase in the frequency of posting (without over-posting) is also a good idea, as different people log in to their Facebook accounts at different hours of the day.
Do you have a couple more in mind? Please feel free to share your opinions on creating brand pages that keep fans glued.
